SERVICES | CONSULTING

STRATEGIC BUDGET PLANNING & MANAGEMENT


How much do you spend on advertising?

If you don’t immediately know the answer to that question, it is almost guaranteed that you are spending much more than you think!

Planning and managing your budget is crucially important to ensuring that you don’t over spend in every other area of your business. Why wouldn’t you apply that same thinking to your advertising? Did you know that spending a few hours at the beginning of each year would save you both time and money and allow you to immediately regain control of your spending?

I can show you how to maximize your marketing dollars and eliminate the “impulse buying” that plagues so many small businesses.

TAP IN TO LOW COST/FREE MARKETING OPPORTUNITIES

We all know that the world is changing at an increasingly rapid pace. Yesterday’s marketing strategies are becoming less effective, and new avenues of opportunity are cropping up every day. Are you taking advantage of all the tools available to you?

When doing the same old thing brings fewer results, it’s time to look at your strategy and inject it with new life. Traditional advertising is still important, but there are so many exciting new ways to supplement while spending very little, or nothing but your time. Social media has become the new word of mouth – Facebook is the new relationship builder, and Twitter is the news feed of today.

Launching your Facebook page without a plan of action, or not having a recovery process on how to deal with negative comments can be disastrous. I can help you navigate this new territory and develop best practices that will be in alignment with your unique goals.

DEMOGRAPHIC MAPPING & PRECISION TARGETING

Thousands of dollars are wasted every day on advertising to the wrong consumers. Blanketing an entire neighbourhood with flyers when less than 50% of that area is listening will only drain your budget unnecessarily. Do you know who your customers are? Do you know where they live, how to reach them, and what they want to hear?

Identifying your target market is only half the battle. You also need to make sure that the right people are hearing your message. Reaching the right people, at the right time, is crucial to the success of any marketing plan.

Whether your goal is to cut spending or to stretch your available funds further, I can help by showing you how to find the people you want and how to market your products and services with greater precision.

DISTRIBUTION PLANNING & COORDINATION

Once you find your target market, your next goal is to reach them. But how? There are many modes of communication available to you – email, snail-mail, direct mail, newspapers, flyer bundles, social media – the list goes on and on. Finding the balance between what works for your business, what works for your customers, and staying within your budget is the biggest challenge.

Based on your goals, and of course your budget, I can help you plan your distribution and coordinate your various advertising streams to make the most of your efforts.

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Recent Projects

Earth's Best Water
August, 2013

Earth's Best Water is preparing a
new brand for their crystal clear
spring water. Relief Rescue Water
will soon be shipped to Haiti in hundreds of 5 gallon containers.

QMUNITY Pride
July 2013

QMUNITY's LGBTQ Resource Centre
in Vancouver is getting ready to take
full advantage of the promotional and fundraising opportunities available at this year's Pride Parade.

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